A Tale of Two Systems: A Cross-Cultural Reflection on AI Integration in Higher Education between France and the United States

Monisha Gupta, Marshall University
Elizabeth C. Alexander Dr, Marshall University

Acquiring Marketing Skills Through Experience Learning

Rui Aray Chen, Tarleton State University
Ceyhan CK Kilic, Tarleton State University
Tara Whitson, Tarleton State University
Chris Y. Shao, Tarleton State University

Addressing the GenAI Proficiency Gap in Marketing Education: A Multi-Dimensional Assessment Framework

Denny McCorkle, University of Northern Colorado
Memo Diriker, Salisbury University
James Reardon, University of Northern Colorado

Beauty in the AI of the Beholder: Exploring Human and Machine Assessment of Creative Work

Melissa Clark

Bringing Career Conversations Into the (Virtual) Classroom: Making 1:1 Office Hours Mandatory in an Online Marketing Capstone

Dayna Reed, Kennesaw State University

Building Career Readiness in a Marketing Research Classroom

Elizabeth C. Alexander

Building Ground Work Agency: The Power of Applied Learning Through a Student-Run Marketing Agency

Laurie Michaelson

Examining the Use and Perceived Benefits of Artificial Intelligence Tools in Higher Education: Student Perspectives

Musa Pinar, Valparaiso University
Haydar Cukurtepe, Valparaiso University
Aysegul Yayimli, Valparaiso University
Faruk Guder, Loyola University Chicago

Exploring the Benefits of Marketing Certifications in Higher Ed

Michelle Carpenter

ILLUMINATING KEY TEAMWORK SKILLS WITH CASE STUDIES TO INCREASE STUDENT SATISFACTION

Kelly Green Atkins, East Tennessee State University
Michelle S. Freeman, East Tennessee State University

More Insight, More Impact: Co-teaching as a Catalyst for Engagement In Sales Education

William Bergman Mr., University of Richmond
Jeffrey Carlson Dr., University of Richmond

Slowing Down Fast Fashion with a Closet Inventory Project

Melissa Clark, Coastal Carolina University

Teaching Social Marketing Concepts Through Prosocial Behavior Lenses

Bela Florenthal, William Paterson University of New Jersey

THE IMPACT OF ALUMNI ENGAGEMENT: EXPLORING PERCEIVED VALUE AND ALUMNI-UNIVERSITY IDENTIFICATION

Martyna Bielskyte
Dominyka Venciute
Ricardo Fontes Correia
Anita Radon
Joseph Reardon

The Impact of Paid Generative AI Access on Student Career Readiness: A Comparative Evaluation of Quinncia.ai Adoption in Higher Education

Kirsten Passyn, The Citadel
Jennifer Cleveland, The Citadel

Toward aligning incentives to improve business research and education outcomes: A supply chain perspective

Benjamin T. Hazen, Valerio Solutions
John Dickens, The Citadel
Douglas Lambert, The Ohio State University
Michael Gorman, University of Dayton
Matthew Roberts, Louisiana Tech University
Timothy Hawkins, University of North Texas

Virtual Service Learning in Social Media Marketing Education: An Instructional Case Study

Elissa Shults, University of Alabama - Tuscaloosa
Mark Borchert, Houghton University