THE IMPACT OF ALUMNI ENGAGEMENT: EXPLORING PERCEIVED VALUE AND ALUMNI-UNIVERSITY IDENTIFICATION

Presenter Information

• Martyna Bielskyte
• Dominyka VenciuteFollow
• Ricardo Fontes Correia
• Anita RadonFollow
• Joseph ReardonFollow

Keywords

Alumni Engagement, Perceived Value, Alumni-University Identification, Brand Equity, Brand Vocal, Higher Education Institutions, Relationship Marketing, Brand Management.

Document Type

Proceedings Abstract