Browse the contents of 2025 Portland, ME
Atlantic Marketing Association Conference
- Marketing Strategy, Research & Analytics
- Track Chair: Dr. Jiyoon An, Fayetteville State University
- Social Media Marketing
- Track Chair: Dr. Cynthia Hanson, High Point University
- Retailing & Services Marketing
- Track Chair: Dr. Marko Grünhagen, Eastern Illinois University
- Professional Sales & Sales Management
- Track Chair: Dr. Nik Nikolov, Kennesaw State University
- Business-to-Business, Supply Chain & Logistics
- Track Chair: Dr. John Dickens, The Citadel
- Health Care Marketing
- Track Chair: Dr. Sanjay Puligadda, Miami University
- Geomarketing
- Track Chair: Dr. Mark Sciuchetti, Jacksonville State University
- Entertainment: Music, Arts & Sports
- Track Chair: Dr. Laura Boman, Kennesaw State University
- Marketing Education & Experiential Learning
- Track Chair: Ms. Michelle Carpenter, Old Dominion University
- Consumer Behavior
- Track Chair: Dr. Terry Damron, Austin Peay State University
- Case Studies
- Track Chair: Dr. David Shows, Appalachian State University
- Advertising, Digital Marketing & Promotion
- Track Chair: Dr. Jianping "Coco" Huang, Jacksonville State University