Acquiring Marketing Skills Through Experience Learning

Presenter Information

• Rui Aray Chen, Tarleton State UniversityFollow
• Ceyhan CK Kilic, Tarleton State UniversityFollow
• Tara Whitson, Tarleton State UniversityFollow
• Chris Y. Shao, Tarleton State UniversityFollow

Keywords

Marketing skills, experiential learning, students, academicians/faculty, practitioners/professionals, marketability

Document Type

Proceedings Abstract