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Marketing Education & Experiential Learning

Teaching Social Marketing Concepts Through Prosocial Behavior Lenses

Bela Florenthal, William Paterson University of New JerseyFollow

Keywords

College Students, Prosocial Behavior, Social Marketing, Altruism

Document Type

Proceedings Abstract

Included in

Educational Psychology Commons, Marketing Commons, Scholarship of Teaching and Learning Commons

COinS

Teaching Social Marketing Concepts Through Prosocial Behavior Lenses