The Atlantic Marketing Association is an international organization that concentrates on merging academic theory with applied business practices. Members include academic professors, doctoral students, and business professionals from around the globe. Our annual conference is typically held in early fall to share research ideas and discoveries through presentations, special sessions and workshops. The Atlantic Marketing Association publishes an online, refereed proceeding of conference papers and abstracts. The Association also produces an online academic publication, the Atlantic Marketing Journal.
The Atlantic Marketing Association Conference Proceedings are the collection of academic papers, abstracts, research, special sessions and workshops selected for presentation at the annual conference. All submissions to the Atlantic Marketing Association conferences are blind reviewed prior to selection and publication.
The Atlantic Marketing Association Conference Proceedings are archived online and are organized by conference year, location, and track. You can access all proceedings below. A Table of Contents listing of contributions is provided with links to the corresponding PDFs.
-------------------------------------
Submissions for the 2023 AtMA Conference are now closed.
-------------------------------------
Time to Submit Your Abstract or Paper?
Atlantic Marketing Association Conference Proceedings
Proceedings Editor: Laura Robinson, Kennesaw State University
Proceedings Co-Editor: Maryann Lozano, Kennesaw State University
Browse the contents of Atlantic Marketing Association Proceedings:
- 2024 Charleston, SC
Atlantic Marketing Association Conference - This 49th annual conference occurs September 26-September 28 in the Hyatt Place Charleston in the Historic District.
- 2023 Wilmington, NC
Atlantic Marketing Association Conference - This 48th annual conference occurs September 28-September 30 in the Wilmington, NC Hotel Ballast by Hilton in the Riverfront/Historic District. A coastal jewel and vibrant center of the South’s storied maritime heritage, Wilmington is nestled between the Atlantic Ocean and the Cape Fear River. Its rivers and waterways, as well as its role as the region’s largest port, have defined it for centuries, anchoring its past and propelling its future.
- 2022 Savannah, GA
Atlantic Marketing Association Conference - This 47th annual conference occurs September 28-October 1 in the Savannah, GA Courtyard by Marriott in the Downtown/Historic District. The hotel encompasses all the elegant southern charm offered in Savannah's downtown/historic district - the perfect complement to a day exploring Savannah's rich and storied history. The deadline has been extended to June 24, so consider submitting a paper and come enjoy a stroll along Savannah's riverfront, take in historic landmarks, and meander Spanish moss-draped live oaks throughout the city.
- 2021 Chattanooga, TN
Atlantic Marketing Association Conference Welcome to the 2021 Atlantic Marketing Association (AtMA) conference, occurring September 29th-Oct 2nd! Conveniently located in the heart of the city, newly renovated, the Read House is just a short walk from the scenic Tennessee River, IMAX and the Tennessee Aquarium. Take a three-minute ride on Chattanooga’s free electric shuttle to visit Renaissance Park, the NorthShore shopping and dining district. The shuttle stops every five minutes outside the hotel. Chattanooga also offers many options for outdoor lovers such as Lookout Mountain, Ruby Falls (a 145-foot-high underground waterfall), hang-gliding, bass fishing, mountain climbing and cave expeditions. There’s truly something for everyone! Dr. Liz Alexander, Program Chair
- 2019 Asheville, NC - Atlantic Marketing Association Conference
- It is my pleasure to welcome you to the 2019 Atlantic Marketing Association (AtMA) conference in the mountainous and hip Asheville, NC! The 2018 Conference marks our 44th year as an organization. This conference has always enjoyed a reputation of providing a supportive and nurturing environment for presenting ideas. In addition, this conference encourages the development of long friendships through the many networking opportunities this conference provides.
- 2018 New Orleans, LA - Atlantic Marketing Association Conference
- It is my pleasure to welcome you to the 2018 Atlantic Marketing Association (AtMA) conference in the enchanting and mysterious New Orleans, LA! The 2018 Conference marks our 43rd year as an organization. This conference has always enjoyed a reputation of providing a supportive and nurturing environment for presenting ideas. In addition, this conference encourages the development of long friendships through the many networking opportunities this conference provides.
- 2017 Williamsburg, VA -
Atlantic Marketing Association Conference It is my pleasure to welcome you to the 2017 Atlantic Marketing Association (AtMA) conference in historic and beautiful Williamsburg, VA! The 2017 Conference marks our 42nd year as an organization. This conference has always enjoyed a reputation of providing a supportive and nurturing environment for presenting ideas. In addition, this conference encourages the development of long friendships through the many networking opportunities this conference provides.
- 2016 Charleston, SC -
Atlantic Marketing Association Conference - It is my pleasure to welcome you to the 2016 Atlantic Marketing Association (AtMA) conference in beautiful Charleston, SC! The 2016 Conference marks our 41st year as an organization. This conference has always enjoyed a reputation of providing a supportive and nurturing environment for presenting ideas. In addition, this conference encourages the development of long friendships through the many networking opportunities this conference provides. The 2016 conference promises to be as exciting as ever. ~ Diane Edmonson, Program Chair
- 2015 Savannah, GA -
Atlantic Marketing Association Conference:
40th Anniversary - The 2015 Atlantic Marketing Association (AtMA) conference in beautiful Savannah, GA, marks our 40th year as an organization. During that time thousands of research ideas have been introduced. We continue to provide a supportive and nurturing environment for marketing research, presentations, and proceedings.