A Framework for Integrating Content Marketing and Social Media Engagement For More Effective University Branding

Julie M. Pharr, Tennessee Technological University

From a Racial Reckoning to Retrenchment: A Longitudinal Analysis of Retailers’ Corporate Sociopolitical Activism Messaging

Whitney Ginder, Georgia College & State University
Olivia Johnson, University of Houston - Main

Snip or Skip? Consumer attitudes and marketing message development for spay/neuter efforts

Rebecca Burcham