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Atlantic Marketing Association Proceedings

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Advertising, Digital Marketing & Promotion

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How website trust develops across websites of different quality and how product involvement affects that development: A visual processing perspective

JAMES COYLE
Lee Hillman, Miami University - Oxford
Linh Nguyen, Miami University - Oxford

LGBTQ Inclusive Tourism Advertising and Purchase Intention

Ilgim Benoit, Appalachian State University
Jeffrey Foreman

The Role of Disclosure and Message Characteristics in Sponsored News Recognition, Attitude, and Click Intention: Research Questions and Methodological Approach

Cynthia B. Hanson, High Point University

TRANSLATION QUALITY AS A CUE: EFFECTS ON FAIR PRICE PERCEPTIONS AND THE MODERATING ROLE OF CONSUMER TRAITS

Chiara Marinelli, University of Trieste
Marco Balzano, University of Trieste
Guido Bortoluzzi

 
 

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