Blue Mind: Can Experiences Near the Ocean Inspire Transcendent Emotions that Lead to Consumer Creativity?

Christy Ashley, University of Rhode Island
Jason D. Oliver, Roger Williams University

Consumer Entitlement and Consumer Expectations

Tommy Hsu, Tarleton State University
Chris Y. Shao, Tarleton State University

Defying Conventions: The Marketing Alchemy of Transforming 'Ugly' into Iconic

Monisha Gupta, Marshall University
Rex Evans McClure, Marshall University

Emotion is Dead, but Can Persuasion Survive? The Effect of AI-Generated Reviews in Digital Marketing on Consumer Trust

Jianping Huang, Jacksonville State University
Mark J. Sciuchetti Dr., Jacksonville State University

Sustainable or Stylish? Exploring the EV Adoption Gap in Marginalized Markets

George W. Stone, North Carolina A&T State University
Kirsten Passyn, The Citadel
Joe Huscroft, North Carolina A&T State University