From Mercedes Benz Stadium to the Staples Center: A Cross-League Analysis of Stadium Naming Rights Brand Affinity in Professional Sports

Darin White, Samford University

Tuning Up the Brand: Thematic Music and Consumer Perceptions in Online Retail

Victoria Passyn, Blessed Sacrament Catholic School
Lisa Montgomery, Blessed Sacrament Catholic School

Understanding Drivers of FOMO for a Sports Event: Correlational Evidence

Henry Y. Xie, College of Charleston
Julie E. Blose, College of Charleston
Robert E. Pitts, College of Charleston