Browse the contents of 2017 Williamsburg, VA -
Atlantic Marketing Association Conference

Advertising/Direct Marketing
Chair: Dr. Jennifer Hutchins, Kennesaw State University, [email protected]
Business-to-Business/Supply Chain Management
Chair: Dr. Alan D. Smith, Robert Morris University, [email protected]
Consumer Behavior/Marketing Research
Chair: Dr. Elizabeth Alexander, [email protected]
Entrepreneurship/Small Business Marketing
Chair: Dr. Parker Woodroof, University of Central Arkansas, [email protected]
Global Marketing
Chair: Dr. Bill Neese, Troy University, [email protected]
Green Marketing/Sustainability
Chair: Dr. Russell Wahlers, Ball State University, [email protected]
Healthcare Marketing
Chair: Dr. Michael Petrochuk, Walsh University, [email protected]
Internet/Social Media Marketing
Chair: Dr. Terry Damron, Austin Peay State University, [email protected]
Marketing Education
Chair: Dr. George Stone, North Carolina A&T University, [email protected]
Marketing Strategy
Chair: Dr. Ayme Melton, Austin Peay State University, [email protected]
Music/Arts/Entertainment
Chair: Dr. Jon Littlefield, Dalton State College, [email protected]
Nonprofit/Public Sector Marketing
Chair: Dr. Cheryl Ward, Middle Tennessee State University, [email protected]
2017 Outstanding Papers
Outstanding papers for each track
Professional Sales/Sales Management
Chair: Dr. Tommy Hsu, Tarleton State University, [email protected]
Retailing
Chair: Dr. Bridget Nichols, Northern Kentucky University, [email protected]
Services Marketing
Chair: Dr. Heather Kirkwood, State University of New York, Farmingdale State College, [email protected]
Special Sessions/Case Studies
Chair: Dr. Meral Anitsal, Tennessee Tech University, [email protected], and Dr. Ismet Anitsal, Tennessee Tech University, [email protected]
Sports Marketing
Chair: Dr. Thomas Tanner, Bloomsburg University of Pennsylvania, [email protected]
Teaching Workshop: Teaching Undergrads Marketing Analytics