Generation Solutions of Lynchburg (B)1

Francis R. Whitehouse Jr., Lynchburg College

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPECSESSNS-CS_T16

Is Marketing the Answer to Declining Populations? A Case Study of Societal Marketing

John E. Crawford, Lipscomb University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPECSESSNS-CS_T16

The Counterfeit Conundrum: Are the “Fathers of Fake” Really “Masters of Marketing”?

Heather Kirkwood, SUNY Farmingdale State College
Thomas Tanner, Bloomsburg University of Pennsylvania

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPECSESSNS-CS_T16

Understanding How to Make Literature Reviews Easier for Business Scholars

Cathleen S. Jones Dr., Robert Morris University
Jacqueline C. Klentzin, Robert Morris University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPECSESSNS-CS_T16

Using a Social Machine for Promotional Marketing on Campus: A Case Study

Matt Hettche, Christopher Newport University
Caleb Tupper, Christopher Newport University
Connor Rooney, Christopher Newport University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPECSESSNS-CS_T16