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Proceedings

The Ethics of Food and Beverage Advertising Targeted to Children in India: An Evaluation

Avinash G. Mulky, Indian Institute of Management
Pavithra Mutyap, Indian Institute of Management
Sudipta Das, Indian Institute of Management

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GRNMKTG_T06

The Sustainability Route to Corporate Legitimacy

Jennifer Hutchins, Kennesaw State University
Mona Sinha, Kennesaw State University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GRNMKTG_T06

The Use of Business Intelligence to Market the Sustainability of "Unique Products"

Dennis F. X. Mathaisel, Babson College
Clare L. Comm, University of Massachusetts Lowell

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GRNMKTG_T06