COBRAs on Facebook: Exploring Message Types and Consumer Contribution

Terry Damron, Austin Peay State University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08

Integrating Search Engine Capacity within Social Media from a Gender Viewpoint

Amber A. Smith-Ditizio, Texas Woman's University
Alan D. Smith, Robert Morris University
Walter Kendall, Tarleton State University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08

Native and Non-Native Advertising on Facebook: A Content Analysis

Cynthia B. Hanson, High Point University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08

Using Digital Content Marketing to Build the College Brand: Leveraging a Content-Rich Website into a Distinctive University Brand

Julie M. Pharr, Tennessee Technological University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08

Who are the Centennials: Marketing Implications of Social Media Use and Preferences

Sue Y. McGorry, DeSales University
Meghan R. McGorry

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08