A Marketing Strategy from Corporate Social Responsibility: Lessons from Unilever and Coca-Cola Enterprises

Amye Melton, Austin Peay State University
Terry Damron, Austin Peay State University
James Vernon, Point University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGSTRAT_T10

Ethnic Diversity, Decision Making Processes and the Marketing Environment

Thomas Tanner, Bloomsburg University of Pennsylvania
Heather Kirkwood, State University of New York Farmingdale

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGSTRAT_T10

Leadership in a Knowledge Economy: Building an Innovative Marketing and Branding Organization

Sonia Lambert, CUNY Brooklyn College
Myles Bassell, CUNY Brooklyn College
Hershey H. Friedman, CUNY Brooklyn College

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGSTRAT_T10

Marketing Automation Risk Assessment: A Systematic Review

William R. Benz
Thomas Tanner, Bloomsburg University of Pennsylvania

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGSTRAT_T10