Follow

The Atlantic Marketing Association is an international organization that concentrates on merging academic theory with applied business practices. Members include academic professors, doctoral students, and business professionals from around the globe. Our annual conference is typically held in early fall to share research ideas and discoveries through presentations, special sessions and workshops. The Atlantic Marketing Association publishes an online, refereed proceeding of conference papers and abstracts. The Association also produces an online academic publication, the Atlantic Marketing Journal.

The Atlantic Marketing Association Conference Proceedings are the collection of academic papers, abstracts, research, special sessions and workshops selected for presentation at the annual conference. All submissions to the Atlantic Marketing Association conferences are blind reviewed prior to selection and publication.

The Atlantic Marketing Association Conference Proceedings are archived online and are organized by conference year, location, and track. You can access all proceedings below. A Table of Contents listing of contributions is provided with links to the corresponding PDFs.

Time to Submit Your Abstract or Paper?

Atlantic Marketing Association Conference Proceedings

Proceedings Editor: Laura Robinson, Kennesaw State University
Proceedings Co-Editor: Maryann Lozano, Kennesaw State University

Browse the contents of Atlantic Marketing Association Proceedings:

2020 Chattanooga, TN
Atlantic Marketing Association Conference

Welcome to the 2020 Atlantic Marketing Association (AtMA) conference in the heart of Chattanooga, TN! The 2020 Conference marks our 45th year as an organization. This conference has been known for its supportive presentation environment and a place to build long-term networks. Additionally, the conference is know for its wonderful locations, and this year is no exception! The Read House is just a short walk from the Tennessee River, IMAX, and the Tennessee Aquarium or take the electric shuttle to Renaissance park. The shuttle stops right outside the hotel. I look forward to seeing you in Chattanooga! Lucy Matthews, Program Chair

2019 Asheville, NC - Atlantic Marketing Association Conference
It is my pleasure to welcome you to the 2019 Atlantic Marketing Association (AtMA) conference in the mountainous and hip Asheville, NC! The 2018 Conference marks our 44th year as an organization. This conference has always enjoyed a reputation of providing a supportive and nurturing environment for presenting ideas. In addition, this conference encourages the development of long friendships through the many networking opportunities this conference provides.
2018 New Orleans, LA - Atlantic Marketing Association Conference
It is my pleasure to welcome you to the 2018 Atlantic Marketing Association (AtMA) conference in the enchanting and mysterious New Orleans, LA! The 2018 Conference marks our 43rd year as an organization. This conference has always enjoyed a reputation of providing a supportive and nurturing environment for presenting ideas. In addition, this conference encourages the development of long friendships through the many networking opportunities this conference provides.
2017 Williamsburg, VA -
Atlantic Marketing Association Conference

It is my pleasure to welcome you to the 2017 Atlantic Marketing Association (AtMA) conference in historic and beautiful Williamsburg, VA! The 2017 Conference marks our 42nd year as an organization. This conference has always enjoyed a reputation of providing a supportive and nurturing environment for presenting ideas. In addition, this conference encourages the development of long friendships through the many networking opportunities this conference provides.

2016 Charleston, SC -
Atlantic Marketing Association Conference
It is my pleasure to welcome you to the 2016 Atlantic Marketing Association (AtMA) conference in beautiful Charleston, SC! The 2016 Conference marks our 41st year as an organization. This conference has always enjoyed a reputation of providing a supportive and nurturing environment for presenting ideas. In addition, this conference encourages the development of long friendships through the many networking opportunities this conference provides. The 2016 conference promises to be as exciting as ever. ~ Diane Edmonson, Program Chair
2015 Savannah, GA -
Atlantic Marketing Association Conference:
40th Anniversary
The 2015 Atlantic Marketing Association (AtMA) conference in beautiful Savannah, GA, marks our 40th year as an organization. During that time thousands of research ideas have been introduced. We continue to provide a supportive and nurturing environment for marketing research, presentations, and proceedings.