Browse the contents of 2016 Charleston, SC -
Atlantic Marketing Association Conference

Advertising / Direct Marketing
Chair: Dr. Jennifer Hutchins, Kennesaw State University, [email protected]
Business-to-Business Marketing / Supply Chain Management
Chair: Dr. Alan D. Smith, Robert Morris University, [email protected]
Consumer Behavior / Marketing Research
Chair: Dr. Elizabeth Alexander, Marshall University, [email protected]
Entrepreneurship / Small Business Marketing
Chair: Dr. Yvette Bonaparte, North Carolina Central University, [email protected]
Global Marketing
Chair: Dr. William T. Neese, Troy University, [email protected]
Green Marketing / Sustainability
Chair: Dr. Pia A. Albinsson, Appalachian State University, [email protected]
Health Care Marketing
Chair: Dr. Karen Hood, Eastern Kentucky University, [email protected]
Internet / Social Media Marketing
Chair: Dr. Donald Shemwell, East Tennessee State University, [email protected]
Marketing Education
Chair: Dr. George Stone, North Carolina A&T University, [email protected]
Marketing Strategy
Chair: Dr. David Shows, Appalachian State University, [email protected]
Music / Arts / Entertainment
Chair: Dr. Jon Littlefield, Dalton State College, [email protected]
Nonprofit / Public Sector Marketing
Chair: Dr. Cheryl Ward, Middle Tennessee State University, [email protected]
Professional Sales / Sales Management
Chair: Dr. Lucy Matthews, Middle Tennessee State University, [email protected]
Retailing
Chair: Dr. Raj Srivastava, Middle Tennessee State University, [email protected]
Services Marketing
Chair: Dr. Don Barnes, University of North Carolina Wilmington, [email protected]
Special Sessions / Case Studies
Chairs: Dr. Meral Anitsal, Tennessee Tech University, [email protected] and Dr. Ismet Anitsal, Tennessee Tech University, [email protected]
Sports Marketing
Chair: Dr. Don Roy, Middle Tennessee State University, [email protected]
Teaching Workshop: New Strategies / Approaches for Teaching Marketing
Chair: Dr. Robert Riggle, The Citadel, [email protected]