Browse the contents of 2018 New Orleans, LA - Atlantic Marketing Association Conference
- Services Marketing
- Chair: Dr. Brian Kinard, University of North Carolina Wilmington
- Sports Marketing
- Chair: Dr. Ramon Avila
- Special Sessions / Creativity and Innovation Case Studies / Methodology
- Chair: Dr. Lenita Davis, University of Arkansas - Little Rock
- Social Media Marketing
- Chair: Dr. Terry Damron, Austin Peay State University
- Professional Sales / Sales Management
- Chair: Dr. Lucy Matthews, Middle Tennessee State University
- Nonprofit Marketing
- Chair: Dr. Yvette Bonaparte, North Carolina Central University
- Marketing Strategy
- Chair: Dr. Amye Melton, Austin Peay State University
- Marketing Research
- Chairs: Dr. Harriette Bettis-Outland, University of West Florida and Dr. R. Keith Tudor, Kennesaw State University
- Hospitality and Tourism
- Chair: Dr. Amanda Helm, Xavier University (New Orleans)
- Healthcare Marketing
- Chair: Dr. Harish Sujan, Tulane University
- Green Marketing / Sustainability
- Chair: Dr. Tommy Hsu, Tarleton State University
- Global Marketing
- Chair: Dr. Cheryl Ward, Middle Tennessee State University
- Ethical Business and Marketing Consideration
- Chair: Dr. Heather Kirkwood, State University of New York
- Entrepreneurship / Small-Business Marketing
- Chair: Dr. Michael Jones, Southern Louisiana University
- Education / Experiential Learning
- Chair: Dr. George Stone, North Carolina Central University
- Consumer Behavior / Retailing
- Chair: Dr. Elizabeth Alexander, Marshall University
- Culture, Identity and Ethnicity
- Chair: Dr. Lynette Yager, Pennsylvania State University
- Business-to-Business Marketing / Supply Chain Management
- Chair: Dr. Alan Smith
- Art, Music, Entertainment Marketing
- Chair: Dr. Jon Littlefield, Dalton State College
- Analytics, Technology and The Internet of Things
- Chair: Dr. Beverly Wright, Aspirant
- Advertising / Direct Marketing
- Chair: Dr. Cindy Hanson, High Point University