Skip to main content
Browse the contents of 2015 Savannah, GA -
Atlantic Marketing Association Conference:
40th Anniversary
- Advertising / Direct Marketing
- Chair: Dr. Tommy Hsu, Tarleton State University, [email protected]
- Business-to-Business Marketing / Supply Chain Management
- Chair: Dr. Alan D. Smith, Robert Morris University, [email protected]
- Consumer Behavior / Marketing Research
- Chair: Dr. Mahmood Hussain, San Francisco State University, [email protected]
- Entrepreneurship / Small Business Marketing
- Chair: Dr. Perry Haan, Tiffin University, [email protected]
- Global Marketing
- Chair: Michael W. Wachter, Penn State Shenango, [email protected]
- Green Marketing / Sustainability
- Chair: Dr. Patricia Todd, Western Kentucky University, [email protected]
- Internet / Social Media Marketing
- Chair: Dr. Joanna Phillips-Melancon, Western Kentucky University, [email protected]
- Marketing Education
- Chair: Dr. Heather Kirkwood-Mazik, Bloomsburg University, [email protected]
- Marketing Strategy
- Chair: Dr. Donald Shemwell, East Tennessee State University, [email protected]
- Music / Arts / Entertainment
- Chair: Dr. Kimball Marshall, Alcorn State University, [email protected]
- Nonprofit / Public Sector Marketing
- Chair: Dr. Diane Edmondson, Middle Tennessee State University, [email protected]
- Professional Sales / Sales Management
- Chair: Dr. Monica J. Favia, Bloomsburg University, [email protected]
- Retailing
- Chairs: Dr. Meral Anitsal, Tennessee Tech University, [email protected] and Dr. Ismet Anitsal, Tennessee Tech University, [email protected]
- Services Marketing
- Chair: Dr. Elizabeth Alexander, Marshall University, [email protected]
- Special Sessions / Case Studies
- Chair: Tyra Burton, Kennesaw State University, [email protected]
- Sports Marketing
- Chair: Dr. Ramon Avila, Ball State University, [email protected]
- Teaching Workshop: Marketing Metrics and Analytics
- Chair: Dr. Brian R. Kinard, UNC Wilmington, [email protected]
