Browse the contents of 2023 Wilmington, NC
Atlantic Marketing Association Conference

Student Submissions
Chair: Dr. Jennifer Hutchins, Kennesaw State University, [email protected]
Sports Marketing
Chair: Dr. Laura Boman, Mercer University,
Social Media Marketing
Chair: Mrs. Tyra Burton, Kennesaw State University, [email protected]
Services Marketing
Chair: Dr. Mario Norman, Clayton State University, [email protected]
Professional Sales/Sales Management
Chair: Dr. Stephen Carlson, Piedmont University, [email protected]
Music, Arts & Entertainment
Chair: Dr. Stef Nicovich, University of Lynchburg, [email protected]
Marketing Strategy
Chair: Mrs. Michelle Carpenter, Old Dominion University, [email protected]
Marketing Research/Analytics
Chair: Dr. Ania Rynarzewska, Georgia College and State University, [email protected]
Marketing Education/Experiential Learning
Chair: Dr. Kirsten Passyn, The Citadel, [email protected]
Health Care Marketing
Chair: Dr. Rebecca Burcham, Lipscomb University, [email protected]
Global Marketing
Chair: Dr. Cynthia Hanson, High Point University, [email protected]
Geomarketing
Chair: Dr. Mark Sciuchetti, Jacksonville State University, [email protected]
Entrepreneurship/Small Business Marketing
Chair: Dr. Meral Anitsal, Tennessee Tech University, [email protected] & Dr. Ismet Anitsal, Missouri State University, [email protected]
Consumer Behavior
Chair: Terry Damron, Austin Peay State University, [email protected]
Case Studies
Chair: Dr. David Shows, Appalachian State University, [email protected]
B2B/Supply Chain Management/Logistics
Chair: Dr. Alan Smith, Robert Morris University, [email protected]
Advertising/Direct Marketing/Promotions
Chair: Dr. Jianping “Coco” Huang, Jacksonville State University, [email protected]