Browse the contents of 2023 Wilmington, NC
Atlantic Marketing Association Conference

Student Submissions
Chair: Dr. Jennifer Hutchins, Kennesaw State University, jhutch35@kennesaw.edu
Sports Marketing
Chair: Dr. Laura Boman, Mercer University,
Social Media Marketing
Chair: Mrs. Tyra Burton, Kennesaw State University, tburto13@kennesaw.edu
Services Marketing
Chair: Dr. Mario Norman, Clayton State University, MarioNorman@clayton.edu
Professional Sales/Sales Management
Chair: Dr. Stephen Carlson, Piedmont University, scarlson@piedmont.edu
Music, Arts & Entertainment
Chair: Dr. Stef Nicovich, University of Lynchburg, nicovich@lynchburg.edu
Marketing Strategy
Chair: Mrs. Michelle Carpenter, Old Dominion University, mcarpent@odu.edu
Marketing Research/Analytics
Chair: Dr. Ania Rynarzewska, Georgia College and State University, ania.rynarzewska@gcsu.edu
Marketing Education/Experiential Learning
Chair: Dr. Kirsten Passyn, The Citadel, kpassyn@citadel.edu
Health Care Marketing
Chair: Dr. Rebecca Burcham, Lipscomb University, ebecca.burcham@lipscomb.edu
Global Marketing
Chair: Dr. Cynthia Hanson, High Point University, chanson@highpoint.edu
Geomarketing
Chair: Dr. Mark Sciuchetti, Jacksonville State University, msciuchetti@jsu.edu
Entrepreneurship/Small Business Marketing
Chair: Dr. Meral Anitsal, Tennessee Tech University, manitsal@tntech.edu & Dr. Ismet Anitsal, Missouri State University, IAnitsal@MissouriState.edu
Consumer Behavior
Chair: Terry Damron, Austin Peay State University, damront@apsu.edu
Case Studies
Chair: Dr. David Shows, Appalachian State University, daveds@appstate.edu
B2B/Supply Chain Management/Logistics
Chair: Dr. Alan Smith, Robert Morris University, smitha@rmu.edu
Advertising/Direct Marketing/Promotions
Chair: Dr. Jianping “Coco” Huang, Jacksonville State University, jhuang@jsu.edu