Volume 8, Number 1 (2019)
This issue includes the final selection of accepted articles from the Atlantic Marketing Journal's founding editor, Dr. Walter Kendall, who passed away in 2019. We are grateful for Dr. Kendall's years of dedicated service to both the Atlantic Marketing Journal and the Atlantic Marketing Association. He will be deeply missed!Articles
The Role of Social Media and Social Networking as Marketing Delivery Systems for Preventive Health Care Information
Joe Cangelosi, David Kim, Ken Griffin, and Ed Ranelli
Sponsored Messages in Facebook and Twitter News Feeds: An Examination of Prevalence, Brands, and Products
Cynthia B. Hanson
Impact of Customer Engagement, Brand Attitude and Brand Experience on Branded Apps Recommendation and Re-use Intentions
Nusser Raajpoot and Beth Ghilni-Wage
Online advertising and consumer behavior in Tunisia
Rabeb Hamdi and Romdhane Khemakhem
Revisiting Textbook Adoption Decisions: Are Students Finally Ready for E-Books?
Cheryl B. Ward and Diane R. Edmondson
Group Brands as an Innovative Pedagogical Tool: Using marketing theory in real-world collaborative teaching
Cheryl A. Tokke
International Olympic Committee Rule 40: Reasonable Protection for the IOC or Unfair Restriction to the Athletes?
Jeri L. Jones
The History and Evolution of the Market for ‘Delebs’ (Dead Celebrities)
Denver D'Rozario and GUANG YANG
Destructive Selling: An Empirical View from the Perspective of University Level Business Students
Dennis Bristow, Rajesh Gulati, David Titus, Garth Harris, and Zhan Wang
