Most Popular Papers *
The Influence of Social Networking Sites on Buying Behaviors of Millennials
Sharon S. Pate and Melinda Adams
The Strategic Importance of Customer Value
Donovan A. McFarlane
Examining the Demographic Profiles of Thrift Store Donors and Thrift Store Shoppers
Robert D. Montgomery and Mark Mitchell
Social Media and Negative Word of Mouth: Strategies for Handing Unexpecting Comments
Jane B. Thomas, Cara O. Peters, Emelia G. Howell, and Keith Robbins
ONLINE PRODUCT SEARCH AND PURCHASE BEHAVIOR OF GENERATION Y
Dawn B. Valentine and Thomas L. Powers
The Impact of the Social Media Influencer Power on Consumer Attitudes toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility
Lubna Nafees, Christy M. Cook, and James E. Stoddard
Loyalty Program in the Alcohol Beverage Industry: A Preliminary Look
Lilian Garzon and D. Christopher Taylor
Effects of brand trust, perceived fit and consumer innovativeness on fashion brand extension evaluation
Hyunjong Chung and Soyoung Kim
Forecasting Demand: Sensitivity Analysis of Financial Assumptions Using MS Excel
Gary B. Roberts and Kirk C. Heriot
Does Thin Always Sell? The Moderating Role of Thin Ideal Internalization on Advertising Effectiveness
James A. Roberts and Chloe' A. Roberts
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» Updated as of 06/04/21.