Most Popular Papers *
Beauty During a Pandemic: The Impact of COVID-19 on the Cosmetic Industry
Katelyn Gardner, Diane R. Edmondson, and Lucy Matthews
The Influence of Social Networking Sites on Buying Behaviors of Millennials
Sharon S. Pate and Melinda Adams
The Strategic Importance of Customer Value
Donovan A. McFarlane
The Impact of the Social Media Influencer Power on Consumer Attitudes toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility
Lubna Nafees, Christy M. Cook, and James E. Stoddard
Examining the Demographic Profiles of Thrift Store Donors and Thrift Store Shoppers
Robert D. Montgomery and Mark Mitchell
Social Media and Negative Word of Mouth: Strategies for Handing Unexpecting Comments
Jane B. Thomas, Cara O. Peters, Emelia G. Howell, and Keith Robbins
ONLINE PRODUCT SEARCH AND PURCHASE BEHAVIOR OF GENERATION Y
Dawn B. Valentine and Thomas L. Powers
Loyalty Program in the Alcohol Beverage Industry: A Preliminary Look
Lilian Garzon and D. Christopher Taylor
Effects of brand trust, perceived fit and consumer innovativeness on fashion brand extension evaluation
Hyunjong Chung and Soyoung Kim
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 06/19/22.