Most Popular Papers *
Brand Activism in the Age of Black Lives Matter Movement
Peter M. Mwencha and Reuben K. Njuguna
Implementing a Short-term Field-based Experiential Learning Activity: The Retail Scavenger Hunt
Pam Richardson and Rebeca Perren
Manufacturing “Hits”: A Data-Driven AI Approach to Releasing a Pop Song in 2022
Jessica Birk and Madhavi Chakrabarty
The Influence of Social Networking Sites on Buying Behaviors of Millennials
Sharon S. Pate and Melinda Adams
ChatGPT Unveiled: Unleashing AI Magic in Online Shopping and Digital Marketing
Jianping Huang and Mark J. Sciuchetti Dr.
GENERATING CLICKS: DISPLAY ADVERTISING WITHIN SOCIAL MEDIA
Ronda Mariani, Thomas Tanner, and Loreen Powell
Small Value-add Local Food Retailer’s COVID-19 and Post-COVID-19 Strategies
Timothy L. Schauer, Denise Ogden, and Doc Ogden
Textbook Publishing for Secondary and Higher Education
Sherry Roberts and Lucy M. Matthews
The Impact of Technology, Engagement, and Student Readiness on Student Learning in Blended Synchronous Learning Environments
Kirsten Passyn and Susan Wright
Beauty During a Pandemic: The Impact of COVID-19 on the Cosmetic Industry
Katelyn Gardner, Diane R. Edmondson, and Lucy Matthews
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 09/22/23.