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Most Popular Papers *

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Social Media and Negative Word of Mouth: Strategies for Handing Unexpecting Comments
Jane B. Thomas, Cara O. Peters, Emelia G. Howell, and Keith Robbins

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To Share or Not to Share? Branded Content Sharing in Twitter
Adriana M. Boveda-Lambie, Tracy Tuten, and Victor Perotti

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Building Connections in Co-Production Environments
Kimberly D. Grantham, Kimberly R. McNeil, Gail Ayala Taylor, and Roland L. Leak

* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 11/03/21.