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Most Popular Papers *

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Brand Activism in the Age of Black Lives Matter Movement
Peter M. Mwencha and Reuben K. Njuguna

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GENERATING CLICKS: DISPLAY ADVERTISING WITHIN SOCIAL MEDIA
Ronda Mariani, Thomas Tanner, and Loreen Powell

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Textbook Publishing for Secondary and Higher Education
Sherry Roberts and Lucy M. Matthews

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Beauty During a Pandemic: The Impact of COVID-19 on the Cosmetic Industry
Katelyn Gardner, Diane R. Edmondson, and Lucy Matthews

* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 09/22/23.