Atlantic Marketing Journal

PDF

The Influence of Social Networking Sites on Buying Behaviors of Millennials
Sharon S. Pate and Melinda Adams

PDF

The Strategic Importance of Customer Value
Donovan A. McFarlane

PDF

Examining the Demographic Profiles of Thrift Store Donors and Thrift Store Shoppers
Robert D. Montgomery and Mark Mitchell

PDF

ONLINE PRODUCT SEARCH AND PURCHASE BEHAVIOR OF GENERATION Y
Dawn B. Valentine and Thomas L. Powers

PDF

Social Media and Negative Word of Mouth: Strategies for Handing Unexpecting Comments
Jane B. Thomas, Cara O. Peters, Emelia G. Howell, and Keith Robbins

PDF

A Course Project Designed to Aid Students’ Understanding of the Structure of Advertisements: An Application of the Who Says What to Whom over What Channel with What Effect Model
Paul J. Costanzo

PDF

Forecasting Demand: Sensitivity Analysis of Financial Assumptions Using MS Excel
Gary B. Roberts and Kirk C. Heriot

PDF

Loyalty Program in the Alcohol Beverage Industry: A Preliminary Look
Lilian Garzon and D. Christopher Taylor

PDF

Effects of brand trust, perceived fit and consumer innovativeness on fashion brand extension evaluation
Hyunjong Chung and Soyoung Kim

PDF

Technology Over-Consumption: Helping Students Find Balance in a World of Alluring Distractions
George D. Shows, Pia A. Albinsson, Tatyana B. Ruseva, and Diane Marie Waryold