Most Popular Papers *
The Influence of Social Networking Sites on Buying Behaviors of Millennials
Sharon S. Pate and Melinda Adams
Beauty During a Pandemic: The Impact of COVID-19 on the Cosmetic Industry
Katelyn Gardner, Diane R. Edmondson, and Lucy Matthews
The Impact of the Social Media Influencer Power on Consumer Attitudes toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility
Lubna Nafees, Christy M. Cook, and James E. Stoddard
The Strategic Importance of Customer Value
Donovan A. McFarlane
Examining the Demographic Profiles of Thrift Store Donors and Thrift Store Shoppers
Robert D. Montgomery and Mark Mitchell
Social Media and Negative Word of Mouth: Strategies for Handing Unexpecting Comments
Jane B. Thomas, Cara O. Peters, Emelia G. Howell, and Keith Robbins
ONLINE PRODUCT SEARCH AND PURCHASE BEHAVIOR OF GENERATION Y
Dawn B. Valentine and Thomas L. Powers
Investigating the Impact on Student Engagement from Converting Face-to-Face Classes to Online in Response to Covid-19
Anita Whiting
Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences
Timothy L. Schauer
Encouraging and Rewarding Customer Loyalty: Key Considerations for Sports Teams
Vassilis Dalakas, Madeleine Tseng, and Joanna Melancon
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 12/01/22.