Most Popular Papers *
Why Students Select their College Major: An Investigative Study
Kate N. Matthews, Diane R. Edmondson, and Lucy Matthews
The Influence of Social Networking Sites on Buying Behaviors of Millennials
Sharon S. Pate and Melinda Adams
The Impact of the Social Media Influencer Power on Consumer Attitudes toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility
Lubna Nafees, Christy M. Cook, and James E. Stoddard
The Strategic Importance of Customer Value
Donovan A. McFarlane
Beauty During a Pandemic: The Impact of COVID-19 on the Cosmetic Industry
Katelyn Gardner, Diane R. Edmondson, and Lucy Matthews
Examining the Demographic Profiles of Thrift Store Donors and Thrift Store Shoppers
Robert D. Montgomery and Mark Mitchell
Social Media and Negative Word of Mouth: Strategies for Handing Unexpecting Comments
Jane B. Thomas, Cara O. Peters, Emelia G. Howell, and Keith Robbins
The Impact of “Humorous” Ads Featuring Social Media Influencers on Perceptions of the Influencer, Brand, and Purchase Intention
Jason L. Snyder and Robert Forbus
Nation branding through sports: The impact of Qatar’s ownership of Paris Saint-Germain (PSG) on Qatar’s image by French soccer fans
Matthieu Bocquet and Vassilis Dalakas
Brand Activism in the Age of Black Lives Matter Movement
Peter M. Mwencha and Reuben K. Njuguna
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 07/14/25.