Most Popular Papers *
The Influence of Social Networking Sites on Buying Behaviors of Millennials
Sharon S. Pate and Melinda Adams
The Impact of the Social Media Influencer Power on Consumer Attitudes toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility
Lubna Nafees, Christy M. Cook, and James E. Stoddard
The Black Lives Matter Movement: A Systemic Crisis that Expands Crisis Response Theory
Pam Richardson-Greenfield, Alyssa Reynolds, Ryan Cruz, and Monique Bell
Beauty During a Pandemic: The Impact of COVID-19 on the Cosmetic Industry
Katelyn Gardner, Diane R. Edmondson, and Lucy Matthews
The Strategic Importance of Customer Value
Donovan A. McFarlane
Brand Engagement Through Branded Mobile Apps Among The “Small-Screen” Gen
Waros Ngamsiriudom, Trang Phuc Tran, and Russell K. Lemken
Product Elimination Decision and its Impact on Consumers: The Special Case of a Local Speedway
Mark Mitchell, Jacob Voegel, and Michael Smith
Examining the Demographic Profiles of Thrift Store Donors and Thrift Store Shoppers
Robert D. Montgomery and Mark Mitchell
Social Media and Negative Word of Mouth: Strategies for Handing Unexpecting Comments
Jane B. Thomas, Cara O. Peters, Emelia G. Howell, and Keith Robbins
Making A Case for a Digital Marketing Concentration: An Analysis of Traditionally Generalized Online MBA Programs
Paige Gardiner and Maureen Andrade
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 09/19/24.