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Atlantic Marketing Journal

Atlantic Marketing Journal

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Most Popular Papers *

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The Influence of Social Networking Sites on Buying Behaviors of Millennials
Sharon S. Pate and Melinda Adams

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Beauty During a Pandemic: The Impact of COVID-19 on the Cosmetic Industry
Katelyn Gardner, Diane R. Edmondson, and Lucy Matthews

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The Impact of the Social Media Influencer Power on Consumer Attitudes toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility
Lubna Nafees, Christy M. Cook, and James E. Stoddard

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The Strategic Importance of Customer Value
Donovan A. McFarlane

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Examining the Demographic Profiles of Thrift Store Donors and Thrift Store Shoppers
Robert D. Montgomery and Mark Mitchell

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Social Media and Negative Word of Mouth: Strategies for Handing Unexpecting Comments
Jane B. Thomas, Cara O. Peters, Emelia G. Howell, and Keith Robbins

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Investigating the Impact on Student Engagement from Converting Face-to-Face Classes to Online in Response to Covid-19
Anita Whiting

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ONLINE PRODUCT SEARCH AND PURCHASE BEHAVIOR OF GENERATION Y
Dawn B. Valentine and Thomas L. Powers

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Encouraging and Rewarding Customer Loyalty: Key Considerations for Sports Teams
Vassilis Dalakas, Madeleine Tseng, and Joanna Melancon

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Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences
Timothy L. Schauer

* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 03/27/23.

 
 
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ISSN: 2165-3879(print) 2165-3887(electronic)

 
 
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