Aims & Scope
The purpose of the Atlantic Marketing Journal is to publish double blind reviewed scholarly articles in the general area of marketing, logistics and closely related areas. Our audience is intended to be Marketing Educators, Marketing Scholars and Marketing Practitioners. Manuscripts for submission should appeal to one or more of these audiences. Manuscripts addressing empirical research, pedagogical research, theoretical development, extensions and application are all received on an equal footing. We wish to encourage the scholarly efforts of researchers at colleges and universities of varying size and resource bases, providing an outlet for their scholarly work. We believe that the AMJ should publish solid scholarly work that our authors, and members of the Atlantic Marketing Association, can be proud of, but without pretense.