Atlantic Marketing Journal is sponsored by the Atlantic Marketing Association.
The purpose of the Atlantic Marketing Journal is to publish double blind reviewed scholarly articles in the general area of marketing, logistics and closely related areas.
Our audience is intended to be Marketing Educators, Marketing Scholars and Marketing Practitioners. Manuscripts for submission should appeal to one or more of these audiences. Manuscripts addressing empirical research, pedagogical research, theoretical development, extensions and application are all received on an equal footing.
The review process will entail a double blind peer review. The journal is listed in the Cabell Directory WHITE LIST
Current Issue: Volume 15, Number 1 (2026)
Articles
A Holistic Approach to Country Branding: Examining a Master Brand and Sub-brand Framework
Musa Pinar, Aycan Duran Tekoglu, and Tulay Girard
When Social Inflation Pushes the "Good Neighbor" Away: How Market Exit Behavior Triggers Brand Betrayal and Trust Erosion
Waros Ngamsiriudom, Mohan Menon, and Mitra Devkota
A Cross-Cultural Investigation of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden and the United States
Christy M. Cook, Pia A. Albinsson, and James E. Stoddard
A Captured Audience: How Job Stress Leads Employees to Online Shopping via Cyberloafing
Seth Williams
Trust Migration in the Digital Era: Information Regimes and the Transformation of Buyer–Seller Relationships
Stephen C. Carlson
A Case Study of Faculty Perspectives on Teaching Across Borders
Lucy Matthews, Diane R. Edmondson, and Tammy Bahmanziari