Atlantic Marketing Journal is sponsored by the Atlantic Marketing Association.
The purpose of the Atlantic Marketing Journal is to publish double blind reviewed scholarly articles in the general area of marketing, logistics and closely related areas.
Our audience is intended to be Marketing Educators, Marketing Scholars and Marketing Practitioners. Manuscripts for submission should appeal to one or more of these audiences. Manuscripts addressing empirical research, pedagogical research, theoretical development, extensions and application are all received on an equal footing.
The review process will entail a double blind peer review. The journal is listed in the Cabell Directory WHITE LIST
Current Issue: Volume 15, Number 2 (2026)
Articles
Workplace Appearance Norms and the Shame of Baldness: Implications for Consumer Behavior
Shiyun Chen, Achira Mudiyanselage, Terry S. Damron, and Jaycie Luster
Slow Fashion Behavior in Young Consumers
Melissa Clark
Sweet Skepticism: Health Consciousness and Consumer Resistance to Health-Oriented Gummy Products
Raghava Gundala Dr, Kathleen McKee, and Pritosh Kumar
Caring for Caregivers: A Healthcare Marketing Opportunity
Yvette Lynne Bonaparte
Reducing Cognitive Load to Strengthen Customer Engagement: The Strategic Role of Digital Tools
Neda Mossaei and Maryam Tofighi
Where Shoppers Look First: How Navigation Bar Design Shapes Visual Attention Online
JAMES COYLE, Linh Nguyen, and Lee Hillman
Brand Gravity and Instant Adoption: Consumer Visitation, Loyalty, and Trip Chaining Following the Entry of a New National Coffee Chain
Mark J. Sciuchetti Jr. and Jianping Huang
From Consumers to Makers: A Community-Based Model of the DIY Food and Beverage Kit Ecosystem
Mark Mitchell, Richard Martin, and Sheila Mitchell