Volume 2, Number 3 (2013) Special Issue on Innovative Teaching
Articles
Introduction to the Special Issue
Deborah Lester and Tyra M. Burton
Transforming Marketing Education of the Future: The Role of Intelligent Agent Technologies (IATs) in Enhancing Student Learning
Ashutosh Dixit, Mayukh Dass, Glenna C. Pendleton, and William J. Lundstrom
Laptop Technology in Classrooms: How Student Perceptions Shape Learning and Satisfaction
P. Raj Devasagayam, Nicholas R. Stark, and Ryan Watroba
Using Technology to Teach Pricing Concepts
Kathy Winsted and Judy Graham
Quality of Student Effort: Improving Through Achievement Mastery and Psychological Needs
Michael W. Pass
The Collaborative Classroom: New Technology Brings New Paradigm
Ben Clapp and James Swenson
Engaging Students through a Virtual Live Case
John M. Zych
A Hybrid Course Designed to Increase Managerial Export Motivation and Export Engagement
John Andy Wood, Cyril Logar, and William Riley
Exploring Consumer Behavior Using Student Constructed Photographic Essays and Film Projects
Seth Ellis
Operating a Very Large-Section, Hybrid Principles of Marketing Class at a Public University: Lessons Learned over Ten Years
Bruce Robertson and Kevin Kelly
