Article Title
Publication Date
2018
Abstract
This case was developed to support classroom discussion of a market choice problem. Students are asked to make a recommendation on the market areas that a small entrepreneurial organization should enter next. Tabular data is provided to support demand estimation for selected geographic areas.
Recommended Citation
Jr., Francis Record Whitehouse 5448264
(2018)
"Generation Solutions of Lynchburg (B),"
Atlantic Marketing Journal: Vol. 7:
No.
1, Article 8.
Available at:
https://digitalcommons.kennesaw.edu/amj/vol7/iss1/8