Sleeping is a fundamental individual human need. However, most adults fulfill this need by sleeping with a partner, a behavior particularly true for married couples. A trend of couples choosing to sleep apart has emerged in recent years. For reasons practical and personally beneficial or preferred, a growing number of couples are choosing to have a home with two master bedrooms--one for him and one for her, each furnished according to the needs and tastes of the partners. Thus, some homes are being built with two master bedrooms, others are being modified to have two master bedrooms, and new empty nesters are converting space once occupied by children into separate sleeping quarters for one of the partners. In addition to the impact on the building industry, other firms such as manufacturers and sellers of furniture, bedding, electronics, are impacted by the phenomenon.
Crawford, John E.
"Couples Sleeping Apart--Separate Master Bedrooms and the Impact on the Real Estate and Related Markets,"
Atlantic Marketing Journal: Vol. 6
, Article 3.
Available at: https://digitalcommons.kennesaw.edu/amj/vol6/iss2/3
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