Volume 6, Number 2 (2017)
Articles
Do Investors Value Comparative Ads? The Effects of Comparative Advertising on Stock Returns
Tommy Hsu
Couples Sleeping Apart--Separate Master Bedrooms and the Impact on the Real Estate and Related Markets
John E. Crawford
Entrepreneurship Marketing in North Carolina’s Wine Industry
George D. Shows, Pia A. Albinsson, and James E. Stoddard
Double Trouble: Commingled Effects of Fast Food and Sugar-Sweetened Beverage Consumption and the Intervening Role of Physical Activity on Childhood Obesity
Christopher Berry, Scot Burton, and Elizabeth Howlett
Cause-Related Marketing: The Effect of Checkout Charity Requests on Consumer Donation Behavior
Brian R. Kinard and Minerva Lacal Pardo