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Volume 6, Number 1 (2017)

Welcome to the Winter Issue of the Atlantic Marketing Journal

Articles

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An Investigation of Factors Influencing Consumer Responses To Health-Related Food Product Claims
Jean Darian, Louis A. Tucci, John Stanton, and Stephen Baglione

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How Regional Employment in the U.S. Automobile Industry Influences Consumer Ethnocentrism
William T. Neese, W. Frank Thompson Jr., and Stephen C. Garrott

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A Fine Arts Marketing Elective: Justification of Need and Proposed Course Content
Kimball P. Marshall Ph.D., Rene Desborde, and Sharon Thach

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The Marketing Concept and BYOD in the University Classroom:
Dennis Bristow, David Titus, Garth Harris, and Rajesh Gulati