Volume 5, Number 2 (2016)Welcome to Volume 5 Issue 2 (Summer) of the Atlantic Marketing Journal. We appreciate your interest in the Journal, and hope that you will consider submitting your manuscripts to the journal for consideration in the future.
Using Focus Groups and Correspondence Analysis to Explore the Relationship Between Millennials’ Online Behavior and Their Opinions of Online Reviews
James E. Stoddard, Michael Dotson, and Neel Das
College Students Use Social Networking Sites for Sharing with Friends, But Guess Who Else is Looking?
Elizabeth C. Alexander, Fred Mader, and Deanna Mader
Motivations in the Fine-Art Market: A Self-Determination Theory Approach
Jonathan P. Leavell
Cueing the Customer Using Nudges and Negative Option Marketing
Clarence W. VonBergen, Courtney Kernek, Martin S. Bressler, and Lawrence S. Silver
Fitting Consumer Needs to Perceived Product Value: The Example of Apple versus Samsung Products
Yi-Chia Wu and Arturo Z. Vasquez-Parraga