Volume 5, Number 2 (2016)
Welcome to Volume 5 Issue 2 (Summer) of the Atlantic Marketing Journal. We appreciate your interest in the Journal, and hope that you will consider submitting your manuscripts to the journal for consideration in the future.Articles
Media Influence on Opinion about Man-Made Global Warming as Moderated by Individual Ecological Orientation and Personal Experience
George W. Stone Dr.
The Scent of Change: A Case Study
William K. Foxx, Melissa C. Northam, and Corlette S. Burns
The Effect of Advertorial Format and Copy Length on Attitudes of Female (Target) and Male (Non-Target) Audiences
Cynthia B. Hanson
Using Focus Groups and Correspondence Analysis to Explore the Relationship Between Millennials’ Online Behavior and Their Opinions of Online Reviews
James E. Stoddard, Michael Dotson, and Neel Das
College Students Use Social Networking Sites for Sharing with Friends, But Guess Who Else is Looking?
Elizabeth C. Alexander, Fred Mader, and Deanna Mader
Internet Diffusion and Adoption in Cuba
Randi L. Priluck
How Customer Shopping Motivation Influences Perceived Design of the Retail Environment
Julie C. Steen
Motivations in the Fine-Art Market: A Self-Determination Theory Approach
Jonathan P. Leavell
“You Can Count on It!” Using County Auditors' Data for Marketing Research Group Projects: A Case Study
Julie M. Szendrey
Cueing the Customer Using Nudges and Negative Option Marketing
Clarence W. VonBergen, Courtney Kernek, Martin S. Bressler, and Lawrence S. Silver
Fitting Consumer Needs to Perceived Product Value: The Example of Apple versus Samsung Products
Yi-Chia Wu and Arturo Z. Vasquez-Parraga
