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Volume 5, Number 2 (2016)

Welcome to Volume 5 Issue 2 (Summer) of the Atlantic Marketing Journal. We appreciate your interest in the Journal, and hope that you will consider submitting your manuscripts to the journal for consideration in the future.

Articles

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The Scent of Change: A Case Study
William K. Foxx, Melissa C. Northam, and Corlette S. Burns

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Cueing the Customer Using Nudges and Negative Option Marketing
Clarence W. VonBergen, Courtney Kernek, Martin S. Bressler, and Lawrence S. Silver