Volume 5, Number 1 (2016)
Fifth Year! Woo Hoo!
It seems like both yesterday and a lifetime ago that the Atlantic Marketing Journal was first published. The fifth year is a milestone of sorts, as Cabell's puts a journal on a new or probationary status for its first five years. That is probably a good thing, as I suspect that many journals must fail in their first five years. The AMJ is lucky to be flourishing, and, hopefully, building a quality reputation. May we look back in another five years with equal pride.Articles
The Role of Consumer Susceptibility to Interpersonal Influence in Predicting Green Apparel Consumption Behavior of American Youth
Amrut Sadachar, Arpita Khare, and Srikant Manchiraju
Consumer Preferences Among Low-Price Guarantee Offers
Stephen Baglione, Louis A. Tucci, and James A. Talaga
Trial-Attitude Formation in Green Product Evaluations
Christy Ashley, Jason D. Oliver, and James E. Zemanek
Investigating the Ichthus (Fish) Christianity Symbol on Perceived Source Credibility of Service Providers under Different Service Evaluation Contexts
Jeri L. Jones and Mahmood Shandiz
Loyalty Program in the Alcohol Beverage Industry: A Preliminary Look
Lilian Garzon and D. Christopher Taylor
A Further Empirical Investigation into “Up To” Advertising Claims: The “As Low As” Claim
Jeffrey S. Gutenberg and James M. Quinn
Engagement and the Moderating Role of Presence within a Video Game Experience
Stef G. Nicovich and Silvia L. Martin
E-WOM Intentions towards Social Media Messages
Soyoung Kim, Briana Martinez, Clair Sinclair McClure, and Soo Hyun Kim
Impact of Country Personality on Attitude Toward Foreign Products : Self-congruity as a Mediator
Murat Aktan and Paul W. Chao
