Volume 14, Number 2 (2025)
Articles
Quota Fairness, Procedural Justice, Turnover Intentions, and Turnover: A Multi-Path Model of Salesperson Perceptions, Support, and Trust
James DeConinck and Julie Johnson-Busbin
Age Segmentation in the Life Coaching Industry: A Needs-Based Approach
Timothy Reisenwitz
Buying Green on a Student Budget: How Sustainability Shapes Gen-Z Grocery Habits
Tyler Martin, Diane R. Edmondson, and Lucy Matthews
From Backlash to Brand Loyalty: How Self-Congruity and Generation Shape Consumer Intentions After a Failed Influencer Campaign
Dexter L. Purnell, Kimberly V. Legocki, Steven R. Barnes, and Jessica Chapman
Omnichannel Retailing: An Exploratory Study of Limiting the Customer Journey in a Digital-First Context
Terence L. Holmes, Edward C. Brewer, and Elizabeth Patterson
Podcast Advertising and Its Role in Higher Education Marketing
Mark D. Cistulli and Jason L. Snyder
Posting about Goals on Social Media: The Unexpected Effect of Posting Goal-Intention Photos Rather than Goal-Pursuit Photos on Goal Attainment
Kelly Eunjung Yoon and Cornelia Pechmann
Trusted Advisor: Reality or Fading Myth?
Stephen C. Carlson, Susanna Warnock, Gerald Sullivan, and Margaret Ryder
Helping Craft Beer Hunters Make Their Next Great Beer Discovery
Mark Mitchell and Sheila Mitchell
