Volume 13, Number 2 (2024)
Articles
The Body Positivity Movement: Improving Female College Students Mental Health and Body Appreciation
Emilie Conners, Lucy Matthews, and Diane R. Edmondson
Trust Relationships: Tales from the Web
Magdoleen Ierlan
Digital Shopper Insights: Understanding Generational Perspectives on Mobile Commerce
Ronda G. Henderson, Kimberly McNeil, and Roland Leak Dr.
The Impact of Demographics and Cause Related Marketing Participation in the Black Lives Matter Movement on Company Image
Jerome Christia and Joseph Njuki
The Black Lives Matter Movement: A Systemic Crisis that Expands Crisis Response Theory
Pam Richardson-Greenfield, Alyssa Reynolds, Ryan Cruz, and Monique Bell
Creating the New Normal: A Historical Approach to Understanding Marketing Agility and its Implications Across Business, Healthcare, and Social Welfare in a Post Pandemic World
Elan Burton, Delancy Bennett, and Linda Burton
Healthcare Marketing Communication: Media Usage and Psychographic Profiles for Baby Boomer, Gen X, and Millennial Consumers
Terry Damron, Joe Cangelosi, David Kim, and Ed Ranelli
Product Elimination Decision and its Impact on Consumers: The Special Case of a Local Speedway
Mark Mitchell, Jacob Voegel, and Michael Smith
Making A Case for a Digital Marketing Concentration: An Analysis of Traditionally Generalized Online MBA Programs
Paige Gardiner and Maureen Andrade
College Students’ Financial Literacy at an Eastern Kentucky Regional University
Hannah Barrett, Steve S. Chen, and Christy L. Trent
A Breadth Review of Digital Landscape and Related Foundational Theories
JIE Gao FOWLER and Amy Watson
Brand Engagement Through Branded Mobile Apps Among The “Small-Screen” Gen
Waros Ngamsiriudom, Trang Phuc Tran, and Russell K. Lemken
Warhol Speaks: How One Museum Leverages Communications Strategies to Engage in an Era of Innovation and Value Creation
Kristina Kaufman and Peter Kaufman
