Volume 13, Number 1 (2023)
Articles
A Multi-method Examination of Donor Overhead Aversion: Implications for Marketing a Cause
Devin Lunt, Ryan E. Freling, and Lucas D. Lunt
Why Students Select their College Major: An Investigative Study
Kate N. Matthews, Diane R. Edmondson, and Lucy Matthews
Person-Supervisor Fit Antecedents: Self Determination Theory in Salesforce Turnover Intention
Ilgim Benoit, Jeffrey R. Foreman, and Bonnie S. Guy
The influence of Job Embeddedness on Voluntary Salesforce Turnover
James DeConinck, Drew Carnes, and Mary Beth DeConinck
A Review of River and Small Ship Cruising in the Mid-Atlantic, Northeastern United States, and Eastern Canadian Markets
Mark Mitchell, Michael Dowd, and Paul Clark
How Politics Affects Practitioner Attitudes of Marketing Faculty Interns
William T. Neese, W. Frank Thompson, and Charla Brown
The Impact of the Anthem Protest Movement and COVID on NFL Viewership
George W. Stone, Michael A. Jones, and Kirsten Passyn
Familiarity, Sensationalism, and Forward Referencing in Celebrity Clickbait: Effects on Curiosity and Click Intention
Cynthia B. Hanson
The Effect of Consumer Socialization, Perceived Employee Identification, and Flexibility on Store Loyalty for Beauty Products
Harash Sachdev
The Impact of “Humorous” Ads Featuring Social Media Influencers on Perceptions of the Influencer, Brand, and Purchase Intention
Jason L. Snyder and Robert Forbus