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Atlantic Marketing Journal

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Home > Journal Publishing > Active Journals > AMJ > Vol. 12 (2023) > No. 2

 

Volume 12, Number 2 (2023)

Articles

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Manufacturing “Hits”: A Data-Driven AI Approach to Releasing a Pop Song in 2022
Jessica Birk and Madhavi Chakrabarty

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WHEN PRIVACY PROCLIVITY MEET COVID-19: NO LONGER CONCERNS OF TODAY’S M-COMMERCE USERS?
James L. Thomas, Jianping Coco Huang, Brent J. Cunningham, Jihye Lee, and Le Wu

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Brand Activism in the Age of Black Lives Matter Movement
Peter M. Mwencha and Reuben K. Njuguna

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Small Value-add Local Food Retailer’s COVID-19 and Post-COVID-19 Strategies
Timothy L. Schauer, Denise Ogden, and Doc Ogden

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Emotional Intelligence Training and Professional Salespeople
Tracey Honeycutt Sigler and Charles D. Shepherd Ph.D

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The Impact of Technology, Engagement, and Student Readiness on Student Learning in Blended Synchronous Learning Environments
Kirsten Passyn and Susan Wright

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Implementing a Short-term Field-based Experiential Learning Activity: The Retail Scavenger Hunt
Pam Richardson and Rebeca Perren

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Textbook Publishing for Secondary and Higher Education
Sherry Roberts and Lucy M. Matthews

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ChatGPT Unveiled: Unleashing AI Magic in Online Shopping and Digital Marketing
Jianping Huang and Mark J. Sciuchetti Dr.

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GENERATING CLICKS: DISPLAY ADVERTISING WITHIN SOCIAL MEDIA
Ronda Mariani, Thomas Tanner, and Loreen Powell

 
 
 
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ISSN: 2165-3879(print) 2165-3887(electronic)

 
 
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