Volume 12, Number 2 (2023)
Articles
Manufacturing “Hits”: A Data-Driven AI Approach to Releasing a Pop Song in 2022
Jessica Birk and Madhavi Chakrabarty
WHEN PRIVACY PROCLIVITY MEET COVID-19: NO LONGER CONCERNS OF TODAY’S M-COMMERCE USERS?
James L. Thomas, Jianping Coco Huang, Brent J. Cunningham, Jihye Lee, and Le Wu
Brand Activism in the Age of Black Lives Matter Movement
Peter M. Mwencha and Reuben K. Njuguna
Small Value-add Local Food Retailer’s COVID-19 and Post-COVID-19 Strategies
Timothy L. Schauer, Denise Ogden, and Doc Ogden
Emotional Intelligence Training and Professional Salespeople
Tracey Honeycutt Sigler and Charles D. Shepherd Ph.D
The Impact of Technology, Engagement, and Student Readiness on Student Learning in Blended Synchronous Learning Environments
Kirsten Passyn and Susan Wright
Implementing a Short-term Field-based Experiential Learning Activity: The Retail Scavenger Hunt
Pam Richardson and Rebeca Perren
Textbook Publishing for Secondary and Higher Education
Sherry Roberts and Lucy M. Matthews
ChatGPT Unveiled: Unleashing AI Magic in Online Shopping and Digital Marketing
Jianping Huang and Mark J. Sciuchetti Dr.
GENERATING CLICKS: DISPLAY ADVERTISING WITHIN SOCIAL MEDIA
Ronda Mariani, Thomas Tanner, and Loreen Powell
