Volume 12, Number 1 (2023)
Articles
Great Expectations: Consumer-Brand Relationships and their Influence on the Organizational Outcomes of Brand Transgressions
Sabrina Viscomi
An Investigation of the Association Between Tourist Pre-Trip Planning Time and Length of Trip, Lodging Choice, Tourist Psychographics and Demographics: An Application of Correspondence Analysis and Cramér’s V Effect Size
James E. Stoddard and George D. Shows
Marketing Orientation: A Longitudinal Study of Community Banks
Stephen C. Carlson, Gerald Sullivan, Susanna Warnock, and Margaret Ryder
An Empirical Study of the Impact of Perceived and Experienced Factors on Purchase Intention for Foreign Natural Cosmetics
Raymond Liu, Leon Zurawicki, and Jurui Zhang
Nation branding through sports: The impact of Qatar’s ownership of Paris Saint-Germain (PSG) on Qatar’s image by French soccer fans
Matthieu Bocquet and Vassilis Dalakas
The Impact of Insult Ad Reads on Podcast Listeners
Jason L. Snyder and Mark D. Cistulli
The Membership Business Model: Great for Business but What about Consumers?
Cara Peters and Bradley W. Brooks
The Regional Mall’s Persona Wish List: The Hedonist, the Influencer and the Local Champion
Thomas M. Hickman, Michael Stoica, and David P. Price
COVID's Positive Implications on Business-to-Business Salesperson Communication and Customer Interaction
Lucy Matthews, Diane R. Edmondson, Ryan Matthews, Frances Ann Stott, and Tammy Bahmanziari
Examining the Effectiveness of Marketing Practices of a Nonprofit Institution of Higher Education: Internal Service Provider
Doreen E. Sams, Mary Kay Rickard, and Kendra K. Evans
