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Atlantic Marketing Journal

Atlantic Marketing Journal

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Home > AMJ > Vol. 11 (2022) > No. 1

 

Volume 11, Number 1 (2022)

Articles

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Encouraging and Rewarding Customer Loyalty: Key Considerations for Sports Teams
Vassilis Dalakas, Madeleine Tseng, and Joanna Melancon

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An Eastern Kentucky Community Bank’s Marketing Practice and Effort during the COVID-19 Pandemic Effort
Steve Chen, Madison Stansberry, jane zhang, Tucker Ellis, Chloe Whitlock, and bruce grace

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The Impact of Verified (Unverified) Online Product Consumer Reviews on Consumer Product Attitudes
Kathryn Cort Dr. and Roland Leak Dr.

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An Analysis of Gender Differences in Ratings of Importance When Marketing Physical Education and Recreation Programs
Paul J. Costanzo and Cynthia P. Costanzo

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Validation of Entrepreneurial Marketing Dimensions in North Carolina Wineries
George D. Shows, Pia A. Albinsson, and James E. Stoddard

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Keeping the Faith: The Impact of Religiosity on Controversial Social Justice Advertising
Rebecca Rast, Josh Coleman, and Christina S. Simmers

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Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences
Timothy L. Schauer

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Enhancing Sales Education by Incorporating an Innovative International Role Play
Diane R. Edmondson, Lucy Matthews, and Hannah Makarczyk

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Investigating the Impact on Student Engagement from Converting Face-to-Face Classes to Online in Response to Covid-19
Anita Whiting

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Looking for Inclusivity in Higher Ed? Start in the Classroom!
Michelle C. Carpenter

 
 
 
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ISSN: 2165-3879(print) 2165-3887(electronic)

 
 
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