Volume 11, Number 1 (2022)
Articles
Encouraging and Rewarding Customer Loyalty: Key Considerations for Sports Teams
Vassilis Dalakas, Madeleine Tseng, and Joanna Melancon
An Eastern Kentucky Community Bank’s Marketing Practice and Effort during the COVID-19 Pandemic Effort
Steve Chen, Madison Stansberry, jane zhang, Tucker Ellis, Chloe Whitlock, and bruce grace
The Impact of Verified (Unverified) Online Product Consumer Reviews on Consumer Product Attitudes
Kathryn Cort Dr. and Roland Leak Dr.
An Analysis of Gender Differences in Ratings of Importance When Marketing Physical Education and Recreation Programs
Paul J. Costanzo and Cynthia P. Costanzo
Validation of Entrepreneurial Marketing Dimensions in North Carolina Wineries
George D. Shows, Pia A. Albinsson, and James E. Stoddard
Keeping the Faith: The Impact of Religiosity on Controversial Social Justice Advertising
Rebecca Rast, Josh Coleman, and Christina S. Simmers
Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences
Timothy L. Schauer
Enhancing Sales Education by Incorporating an Innovative International Role Play
Diane R. Edmondson, Lucy Matthews, and Hannah Makarczyk
Investigating the Impact on Student Engagement from Converting Face-to-Face Classes to Online in Response to Covid-19
Anita Whiting
Looking for Inclusivity in Higher Ed? Start in the Classroom!
Michelle C. Carpenter
