Volume 10, Number 1 (2021)
Articles
Unintended Impacts on Entrepreneurs During COVID-19 – Pandemic Creates Unforeseeable Opportunities of a Lifetime
Ryan Matthews
SERVQUAL Measurement in a Healthcare Setting: Before and After Corrective Strategy Implementation
Jerome Christia, Aaron Ard, and Lorraine Runion
Importance-Performance Gap Analysis of the University Brand Equity Dimensions
Tulay Girard and Musa Pinar
Perceptions on Implementing a Comprehensive Athletic Website and Online Streaming Service for Kentucky High Schools
Steve Chen, Adrienne Hall, Anna K. Gdovka, and Eric Street
Modeling Austrian Consumer Responses to a Vignette Television Commercial Drama For a Vacation Resort Destination
Ozcan Kilic, Michael Stoica, Andreas Nachbagauer, and Darryl Miller
Escape for Boone & Crocket
William Foxx, W. Frank Thompson Jr., Joseph W. Giese, and David VanBuskirk