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Atlantic Marketing Journal

Atlantic Marketing Journal

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Home > AMJ > Vol. 10 (2021) > No. 1

 

Volume 10, Number 1 (2021)

Articles

PDF

Unintended Impacts on Entrepreneurs During COVID-19 – Pandemic Creates Unforeseeable Opportunities of a Lifetime
Ryan Matthews

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The Effects of Relational Coordination and Supervisor Support on Thriving and Job Satisfaction: Evidence from Sales Professional in U.S. Small Businesses
Kelly R. Hall

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SERVQUAL Measurement in a Healthcare Setting: Before and After Corrective Strategy Implementation
Jerome Christia, Aaron Ard, and Lorraine Runion

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Importance-Performance Gap Analysis of the University Brand Equity Dimensions
Tulay Girard and Musa Pinar

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Perceptions on Implementing a Comprehensive Athletic Website and Online Streaming Service for Kentucky High Schools
Steve Chen, Adrienne Hall, Anna K. Gdovka, and Eric Street

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Hello, Are You There? Creating and Measuring Online Student Engagement
Kirsten Passyn

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Modeling Austrian Consumer Responses to a Vignette Television Commercial Drama For a Vacation Resort Destination
Ozcan Kilic, Michael Stoica, Andreas Nachbagauer, and Darryl Miller

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Escape for Boone & Crocket
William Foxx, W. Frank Thompson Jr., Joseph W. Giese, and David VanBuskirk

 
 
 
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ISSN: 2165-3879(print) 2165-3887(electronic)

 
 
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