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A Marketing Strategy from Corporate Social Responsibility: Lessons from Unilever and Coca-Cola Enterprises

Amye Melton, Austin Peay State University
Terry Damron, Austin Peay State University
James Vernon, Point University

Ethnic Diversity, Decision Making Processes and the Marketing Environment

Thomas Tanner, Bloomsburg University of Pennsylvania
Heather Kirkwood, State University of New York Farmingdale

Leadership in a Knowledge Economy: Building an Innovative Marketing and Branding Organization

Sonia Lambert, CUNY Brooklyn College
Myles Bassell, CUNY Brooklyn College
Hershey H. Friedman, CUNY Brooklyn College

Marketing Automation Risk Assessment: A Systematic Review

William R. Benz
Thomas Tanner, Bloomsburg University of Pennsylvania