DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Leadership in a Knowledge Economy: Building an Innovative Marketing and Branding Organization

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Marketing Strategy

Leadership in a Knowledge Economy: Building an Innovative Marketing and Branding Organization

Sonia Lambert, CUNY Brooklyn CollegeFollow
Myles Bassell, CUNY Brooklyn CollegeFollow
Hershey H. Friedman, CUNY Brooklyn CollegeFollow

Document Type

Proceedings Paper

COinS

Leadership in a Knowledge Economy: Building an Innovative Marketing and Branding Organization

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGSTRAT_T10