DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Ethnic Diversity, Decision Making Processes and the Marketing Environment

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Marketing Strategy

Ethnic Diversity, Decision Making Processes and the Marketing Environment

Thomas Tanner, Bloomsburg University of PennsylvaniaFollow
Heather Kirkwood, State University of New York FarmingdaleFollow

Keywords

Cultural Diversity, Ethnic Diversity, Marketing Strategies, Multinational Corporations, Team Decision Making

Document Type

Proceedings Abstract

COinS

Ethnic Diversity, Decision Making Processes and the Marketing Environment

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGSTRAT_T10