DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Marketing Automation Risk Assessment: A Systematic Review
 

Keywords

Marketing Automation, Digital Marketing, Risk Assessment, Corporate Culture, Client Experience, Sales

Document Type

Proceedings Abstract

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Marketing Automation Risk Assessment: A Systematic Review

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGSTRAT_T10