Internet / Social Media Marketing | 2016 Charleston, SC - <br>Atlantic Marketing Association Conference <br>

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Internet / Social Media Marketing

Proceedings
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	A Preliminary Examination of Online Sales Promotion in Hedonic versus Utilitarian Product Categories Richard A. Heiens, University of South Carolina - Aiken Ravi Narayanaswamy, University of South Carolina - Aiken John Engel, University of South Carolina - Aiken
	A Review of E-Commerce: The Influence of Post-Purchase Factors on Relationships between Customer Loyalty and Perceived Risk Siwei Wang, Tennessee Technological University Meral Anitsal, Tennessee Tech University Ismet Anitsal, Tennessee Tech University
	A Study On The Effects Of New Media Marketing Strategies On Airlines Industry Working Paper George G. Gannage, Kennesaw State University Tyra M. Burton, Kennesaw State University
	Student Perspective on the Significance of Social Media On Sales Prospects: The Antithesis of Sales Professionals Deborah Lester, Kennesaw State University Mile Serkedakis, Kennesaw State University R. Keith Tudor, Kennesaw State University
	Targeting Young Adults: The Effectiveness of Social Media Use for Local Businesses Amy L. Bitner, Appalachian State University Pia A. Albinsson, Appalachian State University
	The Influences of Motives and Personified Quality on Electronic Word of Mouth Adoption Chien-Chung Chen, New Mexico Highlands University
	University Branding 2.0—Harnessing the Power of Social Media for Open-Source Branding and Brand Co-Creation of Colleges and Universities Julie M. Pharr, Tennessee Technological University