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A Preliminary Examination of Online Sales Promotion in Hedonic versus Utilitarian Product Categories

Richard A. Heiens, University of South Carolina - Aiken
Ravi Narayanaswamy, University of South Carolina - Aiken
John Engel, University of South Carolina - Aiken

A Review of E-Commerce: The Influence of Post-Purchase Factors on Relationships between Customer Loyalty and Perceived Risk

Siwei Wang, Tennessee Technological University
Meral Anitsal, Tennessee Tech University
Ismet Anitsal, Tennessee Tech University

A Study On The Effects Of New Media Marketing Strategies On Airlines Industry Working Paper

George G. Gannage, Kennesaw State University
Tyra M. Burton, Kennesaw State University

Student Perspective on the Significance of Social Media On Sales Prospects: The Antithesis of Sales Professionals

Deborah Lester, Kennesaw State University
Mile Serkedakis, Kennesaw State University
R. Keith Tudor, Kennesaw State University

Targeting Young Adults: The Effectiveness of Social Media Use for Local Businesses

Amy L. Bitner, Appalachian State University
Pia A. Albinsson, Appalachian State University

The Influences of Motives and Personified Quality on Electronic Word of Mouth Adoption

Chien-Chung Chen, New Mexico Highlands University

University Branding 2.0—Harnessing the Power of Social Media for Open-Source Branding and Brand Co-Creation of Colleges and Universities

Julie M. Pharr, Tennessee Technological University