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Internet / Social Media Marketing

University Branding 2.0—Harnessing the Power of Social Media for Open-Source Branding and Brand Co-Creation of Colleges and Universities

Julie M. Pharr, Tennessee Technological UniversityFollow

Keywords

Social media, open source branding

Document Type

Proceedings Paper

COinS

University Branding 2.0—Harnessing the Power of Social Media for Open-Source Branding and Brand Co-Creation of Colleges and Universities