DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Targeting Young Adults: The Effectiveness of Social Media Use for Local Businesses

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Internet / Social Media Marketing

Targeting Young Adults: The Effectiveness of Social Media Use for Local Businesses

Amy L. Bitner, Appalachian State UniversityFollow
Pia A. Albinsson, Appalachian State UniversityFollow

Keywords

Social media marketing, internet marketing, social media, millennials, young adults, local business

Document Type

Proceedings Paper

COinS

Targeting Young Adults: The Effectiveness of Social Media Use for Local Businesses