DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: A Review of E-Commerce: The Influence of Post-Purchase Factors on Relationships between Customer Loyalty and Perceived Risk

Menu

Skip to main content

Internet / Social Media Marketing

A Review of E-Commerce: The Influence of Post-Purchase Factors on Relationships between Customer Loyalty and Perceived Risk

Siwei Wang, Tennessee Technological UniversityFollow
Meral Anitsal, Tennessee Tech UniversityFollow
Ismet Anitsal, Tennessee Tech UniversityFollow

Keywords

post-purchase factors; customer loyalty; perceived risk; E-commerce

Document Type

Proceedings Paper

COinS

A Review of E-Commerce: The Influence of Post-Purchase Factors on Relationships between Customer Loyalty and Perceived Risk