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Internet / Social Media Marketing

Student Perspective on the Significance of Social Media On Sales Prospects: The Antithesis of Sales Professionals

Deborah Lester, Kennesaw State UniversityFollow
Mile Serkedakis, Kennesaw State UniversityFollow
R. Keith Tudor, Kennesaw State UniversityFollow

Keywords

Social Media, Sales, Sales Cycle, Professional Sales

Document Type

Proceedings Abstract

COinS

Student Perspective on the Significance of Social Media On Sales Prospects: The Antithesis of Sales Professionals